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Mislabeling of Fur

Posted in Fur News by ALib on the November 10th, 2009

Mislabeling of Fur continues…

Mislabeling of animal fur is a real problem. The fur industry has a habit of misinforming the general public through various practices and techniques to disguise that the trim on a coat or fur on a purse is not synthetic but is actual animal fur.

For example, the Fur Industry will dye the colour of the fur, or cut the shape of the fur to fool people into believing that the product they think is synthetic when it is really animal fur.

But the Fur Industry does not stop there. They have been caught time and time again selling animal fur while labeling it as fake or faux fur. They will change the name of the species of animal, or they will use a foreign word to describe the fur or they just won’t label it at all.

Popular brand names like the now fur free Tommy Hilfiger have been duped into selling real dog fur. They advertised it as “fake fur”.


Bloomingsdale’s and Macy’s were also found to be mislabeling to name a few. In one study conducted, it was found that 24 out of 25 real animal fur items tested were in fact mislabled or misadvertised.

Earlier this week, CBS news channel went undercover into some upscale stores to see what were they really selling. They found again that the labels and shop assistants were saying “fake” or “faux” but the experts were saying real animal fur.

Unsuspecting customers buy garments or toys with real animal fur without realizing they are being conned. The Fur Industry realizes this and plays this to their own advantage by using

underhanded tricks like dying and cutting techniques or mislabeling.

The good news is that there are ways to tell real animal fur from synthetic and these ways are easy to learn. Please see the grid below. The quickest and most fool proof way is by taking some hairs from the garment and setting it on fire. If it smells like burning hair then it is real animal fur. Because that is after all what fur is, the hair and skin of a once living animal.

More info:

  • Fur trims: www.Aliberation.org
  • Is your Faux Fur really Dog? : CBS
  • Tommy Hilfiger sheds Fur: www.furisdead.com
  • Is it Fake fur, or is it Fido? : MSNBC
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